The Figure illustrates the growth of the 21 Group blog, showing the number of unique user sessions recorded each month since it was launched.
It now attracts around 13,000 sessions per month — an impressive figure given the blog’s specialised subject matter.
At this level of traffic, we are advised that the site could potentially generate some income through online advertising, though only modestly (perhaps around £1,000 per year).
That said, we have no plans to monetise the blog. It is inexpensive to maintain, and we believe it serves an important role in holding universities to account and giving voice to the disenfranchised. We mention it merely to benchmark its success.
We would also like to remind readers of our comments policy. We support freedom of speech, but reserve the right to remove comments that are abusive or defamatory. If you choose to comment, we recommend using a VPN. We do not disclose the identities of commenters to any third party.
If you would like a comment to be removed, please contact us at media@21percent.org. We have, on occasions, removed or redacted comments at users’ requests. We also give criticised individuals the right of reply.
We welcome contributions for blog posts and are keen to highlight the experiences of those who feel let down by universities, in the UK or elsewhere.
2 Comments
TheResearcher · 25 May 2026 at 19:20
“At this level of traffic, we are advised that the site could potentially generate some income through online advertising, though only modestly”
At this rate, namely after the most emblematic cases get fully public in the next coming weeks, the potential income can only increase with time. It could be used, for example, to organize public sessions where victims of bullying and harassment in universities willing to speak could “Break the Silence.” Or to cover the costs of the book/website discussed here (https://21percent.org/?p=2729). More than ever, we need these initiatives!
Fiat Lux · 25 May 2026 at 19:25
Thank you. The site is a solitary candle in the darkness.
Let there be light.